The power of Branding.
The ability to share information instantly has democratised the perception of brands and customers opinion is more influential than ever. While product positioning is important, it’s always subservient to brand positioning. If you have a strong aversion to what a brand stands for, then you won’t likely be its product propagandist.
This workshop will help you explore and understand the power of branding and the importance of brand perception. Also, we will introduce you some tools, tips & tricks and review some case studies to build you brand identity & best strategy.
The event will be held in English, but we don’t believe in language barriers, and we always encourage inclusive over exclusive so pop by anyways, we will figure it out!
Barbara Guerisoli Visual Designer with a sharp eye for Art Direction. Background studies in Visual Arts & International Commercialization. Barbara shares her experience working as a Designer and Brand Strategist in Sweden.
